Developing Value Propositions: Strategic Choice in Supply Management
Alvin J. Williams, Ph.D.
Alvin J. Williams, Ph.D., Chair and Professor of Marketing, University of Southern Mississippi, Hattiesburg, MS 39406, 601/266-4634, firstname.lastname@example.org
87th Annual International Conference Proceedings - 2002 - San Francisco, CA
Value creation and delivery have both become the mantra of supply management theorists and practitioners. In the quest to create and deliver value, little focus is placed on the mechanics of developing and implementing value propositions that lead to enhanced performance for all supply partners. The strategic choices made by supply professionals should be based upon carefully conceptualized value propositions. The presentation will identify concrete approaches that supply practitioners can use to make appropriate strategic choices regarding value propositions.