Offensive and Defensive Supply Chains: A Meta-Strategic Approach
Williams, Ph.D., Alvin J.
94th Annual International Conference Proceedings - 2009 - Charlotte, NC
As organizations develop offensive and defensive strategic marketing plans, SCM should correspondingly adopt similar competitive postures to address the changing needs of the supply marketplace. This presentation addresses the SCM response to varying degrees of competitive advantage and market attractiveness. The fundamental question to answer is: "How can SCM conceptualize and execute the most effective offensive and defensive strategies to ensure heightened performance and effectiveness?"