Sourcing and Managing Marketing Agency Spend
Marika Lindstrom, Director Global Business Services, Global Supply Management, AMD Inc., 512/934-8465, firstname.lastname@example.org
93rd Annual International Conference Proceedings - 2008 - St. Louis, MO
Supply Management organizations have established Strategic Sourcing as a mainstay in regards to negotiating favorable prices and terms. However, developing an effective and ongoing Alliance Management program is a vital part of the sourcing process that is often overlooked or under valued.