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Buying Under the Influence


Birou, Ph.D., Laura
Laura Birou, Ph.D., Senior Consultant, ADR North America, 734-216-6771,

92nd Annual International Conference Proceedings - 2007 - Las Vegas, NV

Do you know how easy it is to be influenced, particularly in buyer-seller relationships? Learn the six demonstrated methods of influencing human behavior that operate in all societies and impact the dynamics of interpersonal relationships, especially those of the buyer-seller.

Buying Under the Influence — 30 KB (PDF)