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The Economist: Guide to Business Planning (2nd edition)

Guide to Business Planning Book Cover

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Product Description
To get any new business idea off the ground or develop and better manage an existing business, you must have a plan — and if you need to raise funds to finance the business or get the approval of senior management, it must be convincing. This book is designed for those with an inspired idea who wish to translate it into a successful new business or incorporate it within an existing company. It also describes a business planning process that will support the preparation of a compelling business plan and the creation and development of a successful business. *Content: Exam 2

Product Details

Item Number: B105
Number of Pages: 281
Date Published: 2009
Shipping Weight: 2 lbs.